PerforMedia Marketing

Portfolio (Promotional Marketing)

NOTE - Not a duplicate of my print portfolio!! Please ask me to show it to you!

In May 2007, the CEO of The McMahon Group hired me to manage a music program for medical doctors who are interested in recording music and using music for the benefit of their patients and staff. Joining the project staff of three, I created email blasts, press kits, and developed advertising leads. Other responsibilities involved running an online store and developing marketing materials for the niche magazine.

NEW CLIENT!! - Jesse Gelber, Composer
PROJECT: Develop Jesse’s Brand as a Grungy, Retro-Jazz performer while individually targeting four contrasting consumer groups.
DELIVERABLES: Creative Brief, Treatment: Style and Photography, Photos. Website coming soon.



MUST SEE!! Music Video for |ione| Cohen of The Plastic Fantastics (2006) DELIVERABLES: Video Treatment
Kristin directed this video with a crew of 16, in 1 day, with 2 cameras. Kristin edited it in 12 hours, and had to stick with the first version. If done over, it would use longer shots to draw the audience in, and more cut-aways.

MUST SEE!! Brief Presentation and Original Song for the marketing campaign of an American Girl Brand Historical Videogame (2006) Kiosk is a pink and purple steam-engine train, powered by imagination, and covered with video consuls to provide space for young customers to sample the games.

Example of a Unique Real Estate Flyer and Website (2000)

Mother Wove the Morning by Carol Lynn Pearson (New York Premiere at Shetler Studios, Off-Broadway) - Associate Producer, ASM, Graphics Designer, Dramaturg (2005)

Leadership Development Institute (Program teaches managers how to manage) - Multimedia Marketing Coordinator, Website Designer, and Coordinator of Training (2001-02)

PETCO Chihuahua Races - (2005) Short Home Documentary (Quicktime required)

Leeza’s Place (Leeza Gibbon’s Memory Foundation for Alzheimer’s Patients and their families) - Videographer and Digital Video Editor of Memory Television (2005)

Star and Sprinkles (Toy Drive for Children in Crisis) - Graphics and Website Consultant (2005)

Full Sail Real World Education (Coolest Multimedia College in the Country) - Instructor, Course Director, Event Coordinator, and Director of Multimedia Showcases (1999-2001)

Illustration: Tiger Face
Illustration: Jazz Band
Illustration: Dragon with Castle at Sunset