marketing
NOTE – This is not a duplicate of my print portfolio which is available in person.
Throughout 2008, I developed the Marketing and Communications Department for Visible World, the creator of Emmy award-winning technology that brings the advertising capabilities of the internet to cable set-top boxes around the country. The big vision? Household Addressability — meaning that YOU will receive a specific TV commercial, designed for you, because of your unique demographics, location or shopping preferences. How will advertisers know about you? Ahhh, good question…but sorry, the answer is proprietary.
What I CAN discuss has been posted in the following articles that I helped to write and publish for Visible World.
Custom National TV Spots Are Close: Verklin
By: Brian Steinberg, Ad Age, Sept 27, 2008
Visible World Appoints New CFO, Louis J. Desiderio
By: Kristin Reign (that’s me), July 13, 2008
Digital Dealmakers: Tara Walpert Levy, President of Visible World
TV Week, May 4, 2008
…
Did you see MY BOOTH booth at any of the following trade shows?:
- New York Post-Production Conference: We sponsored the Cocktail Party
- Electronic Retail Association Expo
- Focalyst Executive Forum: Focusing on Boomers
- Promax BDA: TV Marketing Conference
- Direct Response Expo
In May 2007, the CEO of The McMahon Group hired me to manage a music program for medical doctors who are interested in recording music and using music for the benefit of their patients and staff. Joining the project staff of three, I created email blasts, press kits, and developed advertising leads. Other responsibilities involved running an online store and developing marketing materials for the niche magazine.
NEW CLIENT!! – Jesse Gelber, Composer
PROJECT: Develop Jesse’s Brand as a Grungy, Retro-Jazz performer while individually targeting four contrasting consumer groups.
DELIVERABLES: Creative Brief, Treatment: Style and Photography, Photos. Website coming soon.
MUST SEE!! Music Video for |ione| Cohen of The Plastic Fantastics (2006)
DELIVERABLES: Video Treatment
Kristin directed this video with a crew of 16, in 1 day, with 2 cameras. Kristin edited it in 12 hours, and had to stick with the first version. If done over, it would use longer shots to draw the audience in, and more cut-aways.
MUST SEE!! Brief Presentation and Original Song for the marketing campaign of an American Girl Brand Historical Videogame (2006) Kiosk is a pink and purple steam-engine train, powered by imagination, and covered with video consuls to provide space for young customers to sample the games.
Example of a Unique Real Estate Flyer and Website (2000)
Mother Wove the Morning by Carol Lynn Pearson (New York Premiere at Shetler Studios, Off-Broadway) – Associate Producer, ASM, Graphics Designer, Dramaturg (2005)
Leadership Development Institute (Program teaches managers how to manage) – Multimedia Marketing Coordinator, Website Designer, and Coordinator of Training (2001-02)
PETCO Chihuahua Races – (2005) Short Home Documentary (Quicktime required)
Leeza’s Place (Leeza Gibbon’s Memory Foundation for Alzheimer’s Patients and their families) – Videographer and Digital Video Editor of Memory Television (2005)
Star and Sprinkles (Toy Drive for Children in Crisis) – Graphics and Website Consultant (2005)
Full Sail Real World Education (Coolest Multimedia College in the Country) – Instructor, Course Director, Event Coordinator, and Director of Multimedia Showcases (1999-2001)
Illustration: Tiger Face
Illustration: Jazz Band
Illustration: Dragon with Castle at Sunset
