http://www.kristinreign.com Articles and Portfolio by Kristin Fri, 25 Jul 2008 02:29:58 +0000 http://backend.userland.com/rss092 en Summary of the Book Launch, held at NYU, April 9th, 2008 - Purchase Book “To Understand the Brand, first Understand the Entrepreneur” The entrepreneurs featured in the book and therefore in this article, have built empires without MBAs or outside capital by harnessing their “lightning in a bottle”, which is passion, determination ... http://www.kristinreign.com/2008/04/12/accidental-branding-book-for-entrepreneurs-by-david-vinjamuri/ Wahoo! The advertising technology known as "IntelliSpot" is totally amazing! It's going to revolutionize how television commercials are made…the footage is instantly interchangeable to customize according to audience, channel, date and celebrity – and it can happen in real-time! You simply have to check it out! http://www.visibleworld.com http://www.kristinreign.com/2008/04/05/new-job-marketing-manager-visible-world/ Summarized from CNBC's European Business Blog. Ken Starkey and Nick Tiratsoo, authors of The Business School and the Bottom Line, ask if the endless list of MBA courses offered internationally are worth the price of admission... THE DILEMMA: Unless you’re joining the elite networks of MBA graduates from top schools such ... http://www.kristinreign.com/2008/03/28/in-the-news-are-mbas-worth-the-investment/ Technorati is by many accounts the leading weblog aggregator, competing with Zimbio and IceRocket. As of December 2007, Technorati indexes over 112 million weblogs. The name Technorati is a portmanteau, pointing to the technological version of literati or intellectuals. (Source: Wikipedia) Technorati delivers relevant and timely weblogs, as determined by ... http://www.kristinreign.com/2008/03/01/now-a-member-of-technorati/ Question from Mike in CA – I really wish Americans would just step back and see how they are allowing themselves to be influenced by the candidates and the electoral media circus. Young Republicans have especially suffered. How can we speak up for ourselves so that we get leaders who ... http://www.kristinreign.com/2008/02/29/in-the-news-%e2%80%93-advertising-decline-hits-the-trade-press-2/ excerpted from Financial Times (FT.com) By Andrew Edgecliffe-Johnson Published: February 25, 2008 03:32 - Original Article SUMMARY: In financial and medical marketing, plans that integrate print, online and event advertising bring the best results. As trade publications feel the squeeze in their advertising revenue, some top publishers are selling their titles. What’s ... http://www.kristinreign.com/2008/02/25/in-the-news-%e2%80%93-advertising-decline-hits-the-trade-press/ excerpted from Advertising Age (AdAge.com) By Rupal Parekh Published: February 25, 2008 - Original Article (Disclaimer: Not a reflection of political views held by Kristin Reign or PerforMedia Studio) Other Candidates Get Free Consumer-Created Media; Barack's Just Happen to Be Made by Smitten Ad Pros: Perhaps the most viewed ... http://www.kristinreign.com/2008/02/25/in-the-news-creatives-have-a-crush-on-obama-2/ In May 2007, the CEO of The McMahon Group hired me to manage a music program for medical doctors who are interested in recording music and/or using music for the benefit of their patients and staff. Joining the project staff of three, I created email blasts, press kits, and ... http://www.kristinreign.com/2008/01/19/client-mcmahons-jazz-medicine-presents-musicmed-magazine/ "Creativity and innovation are key drivers of success for many of today's leading companies. Some of the most dramatic gains in shareholder value over the last few years (e.g., Google and Apple) are due to a culture of creative innovation. Indeed, a culture of creativity, innovation and design is commonly ... http://www.kristinreign.com/2007/07/09/creativity-in-business-quoted-from-nyus-stern-school-of-business/ Contract on a three person team - See http://www.sifma.org for updated site. http://www.kristinreign.com/2007/05/01/client-sifma-merging-websites-for-two-financial-associations/