“American Girl Video Game” Marketing Campaign Presentation
American Girl VideoGame Powerpoint (Shortened for Online Publication)
Must be opened in Microsoft Powerpoint.
American Girl VideoGame Themesong
Mp3 Format - Composed and Recorded by Kristin Reign. (c)
American Girl: Brand Analysis and SWOT
As the powerpoint slideshow explains, this song targets girls aged 7-12 and their guardians, with a high-tech, nurturing theme. It promotes a possible brand extension of the American Girl Historical Dolls into a video game series.

