PerforMedia Marketing

IN THE NEWS - Creativity Unites for Obama?

February 25th, 2008

excerpted from Advertising Age (AdAge.com) By Rupal Parekh
Published: February 25, 2008 - Original Article
(Disclaimer: Not a reflection of political views held by Kristin Reign or PerforMedia Studio)

Other Candidates Get Free Consumer-Created Media; Barack’s Just Happen to Be Made by Smitten Ad Pros: Perhaps the most viewed bit of political advertising this campaign season is a four-minute-plus video for Barack Obama. “Yes We Can” — a slick, celebrity-filled spot that has garnered more than 10 million online views — was created by professionals. But none of them work for the Obama campaign.

Whether it will sway the outcome of the presidential race no one can know, but the ad certainly seems to encapsulate the fact that Mr. Obama has emerged as the darling of the advertising world’s creative set.

Pop Culture Videos for Obama:
“Yes We Can” - written and produced by Black-Eyed Peas frontman Will.i.am, Jesse Dylan (son of Bob) and Mike Jurkovac, a former VP-director of integration at FCB. According to Viral Video Chart, at press time it had garnered 10,540,006 views.

“Hope Changes Everything,” an Obama-as-rockstar video tribute created by Eric Hirshberg, president-chief creative officer of Deutsch, Los Angeles.

“Obama Girl” videos, courtesy of a group that included Ben Relles, who was once a staffer at Omnicom Group’s Agency.com.

Entry Filed under: A Catch-all Blog