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I specialize in working with small businesses to establish clear and consistent campaigns. This blog reflects the practices of entertainment professionals and small business marketers, many of whom are redirecting their messages to adapt to dynamic economic conditions. Also see my Career Book Club, in NYC and NJ.

Clients: publishers, retailers, academia, non-profits, realtors, theaters, & performers.

MARKETING MANAGER: Visible World Wrap-up

Add comment March 16th, 2009

COMMUNITY SERVICE: Become a Liaison between Local Associations

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IN THE NEWS: Arts Programs to Recieve $50 million via the National Endowment for the Arts?

Add comment January 27th, 2009

CALL TO ACTION: Support the “SERVE AMERICA ACT”

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SOCIAL NETWORKING: Two new “Lenses” at Squidoo.com

Add comment December 12th, 2008

BOOK REVIEW: “Accidental Branding” by David Vinjamuri

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NEW JOB: Marketing Manager, Visible World

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IN THE NEWS: Are MBAs worth the investment?

Add comment March 28th, 2008

NETWORKING: Now a Member of Technorati

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KRISTIN’S COLUMN: Marketing Your Personal Platform

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IN THE NEWS – Advertising Decline hits the Trade Press

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IN THE NEWS - Creativity Unites for Obama?

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TECHIE TALK: What is an RSS feed?

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RECENT EMPLOYER: McMahon Group’s “Jazz Medicine Program” presents “MusicMed Magazine”

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Creativity in Business: from NYU’s Stern School of Business

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CLIENT: SIFMA (merging websites for two financial associations)

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CLIENT: Jesse Gelber, Composer

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KRISTIN’S COLUMN: Five Celebrity Endorsements, Examined

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ARTICLE: Psychoanalytic Theory in Marketing

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Case Study 2

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Case Study 1

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Trade Article - “Cutting-Edge Real Estate Technology”

1 comment May 14th, 2006

“How to Reach Showbiz Execs: Growing industry open to technological, financial, and globalization solutions

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“Podcast’s Impact on Real Estate: big thing or just overhyped technology?”

Add comment March 27th, 2006

“Not So Suite Life: Midlevel execs at risk due to network shifts”

Add comment March 4th, 2006

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